What Is GMB & Why You Need It 

Today, people are searching for everything online, whether they want to buy something, want some information, or need particular services. Business owners can’t even imagine achieving success in business with a solid online presence. One powerful and free tool that can help your company appear in local search results is GMB, or Google My Business. For example, you own a cafe and someone is looking for a cafe near them. Then your GMB profile helps you stand out instantly. 

For those running small or medium-sized companies, the GMB profile is more than just about online listing. You can reach more local buyers and grow your  presence without spending much. This powerful tool can help you reach the right customers when they need your services the most. Keep reading to understand what GMB is and why your business needs it.

What is Google My Business?

GMB is a free tool provided by Google that allows business owners to create and manage a business listing and grow their brand’s local online presence. In simple words, you can manage how your company will appear on Google Search and maps using this powerful tool. You can consider it an online business card that shows your company details, like name, phone number, address, working hours, and more.

When someone searches for your brand or service that you offer, your GMB profile helps them find your business quickly. Using this tool, you can show care by replying to your customers’ questions and checking their reviews. You can even post updates about your products and promotions. Whether you run a big or small company, you should set up a GMB profile to build a trusted and more professional look online. 

How GMB Connects Businesses with Customers

Before we discuss why you need GMB, let’s first know how it works. As we discussed above, it is a powerful and free tool, which can be used by all types of businesses. Here is how GMB helps businesses connect with customers:

• Provides a Control Center: When you create a GMB profile, it helps you control how your business will be presented to potential customers on Google Search and Maps.
• Showcases Your Business: You can add photos, logos, and important information to make your business stand out and help your customers understand what you offer.
• Keeps Customers Informed: With a GMB profile, you can easily update your customers about any special offer, event, or new service.
• Builds Trust Through Engagement: Customers can leave reviews on your GMB profile, so you can build a trusted brand image by responding to them. You must always answer customer questions and provide them with correct information. 

Why Your Business Needs GMB

A strong and updated GMB profile ensures business owners secure many benefits. This helps your business get a better spot in local searches. This free platform connects you with buyers when they are exactly looking for what you offer. Here is why your business needs GMB:

1. Builds Local Visibility

Creating a profile on GMB is important to attract nearby customers. You might be thinking how it can help you reach them. When people search for nearby services on Google, it can help your brand appear in local results. So, you can instantly connect with customers who are already interested and need your services or products. This can significantly help you stay ahead of your local competitors. 

2. Creates Trust & Credibility

With a complete and verified GMB profile, you can show that your business is real and active to your potential customers online. Customers can check reviews and photos before choosing your services. Moreover, by responding to their queries and feedback, you can show care and professionalism and turn the online visitors into loyal customers. 

3. Increases Customer Engagement

Another advantage that makes having a GMB profile necessary for every business is that people can call, message, or visit your website directly from search results. You only need to make sure you keep posting updates and special offers to keep your customers and online visitors engaged. Restaurant and cafe owners can add options, like viewing a menu, which can increase the chances that visitors will use their services. 

4. Supports Free Marketing

Google My Business is entirely free, and can be used for promoting business services online. By maintaining an updated GMB profile, like sharing images and highlighting special deals, you can promote your services without spending money on paid ads. You can easily track how many people view or click on your profile.  

5. Understand Your Audience

Google My Business helps business owners by understanding how people find their business. They can see what search words they use and where they come from. You can plan smarter marketing steps and  to get better results using this information. So, this powerful tool is a smart way to plan your marketing steps more effectively. 

6. Improve SEO Ranking

Not only nearby customers, but also a complete and active GMB profile helps Google understand what a business does and where it is located. So, using this platform effectively, you can improve your local SEO and ranking on Google Maps and Search. 

How Can You Set Up Your GMB Account?

You don’t need to be technically proficient to set up your GMB account, as you need to follow simple steps to complete this process. Just a few steps can help you create a professional business profile. Whether you run a small coffee shop or a large company, with a verified GMB profile, you can build a trusted image, attract more local customers, and maintain a strong online presence. Here is what you need to do to set up your GMB account: 

Step 1: Sign in to your Google Account

Firstly, you need to go to the Google My Business website. Then, you need to sign in using your current Google Account. However, if you don’t have one, you need to create a new account. 

Step 2: Enter Your Business Information

You need to select the Manage Now option to start setting up your account. You need to enter very basic details, like your business name, phone number, and website link, so that potential customers can easily connect. You also need to choose a primary category that matches what your business offers. You should also add your business address, as this can help visitors in your area connect with you. 

Step 3: Verify Your Listing

In the next step, Google will ask you to verify your business to confirm that you actually own the business. You can choose any verification method, as a postcard mailed to your address, a phone call, or a text message. When you receive the verification code, you need to enter it to complete the setup. Once the verification step is completed, your profile will be visible to customers. 

Step 4: Optimize Your Profile

After you’re done with the verification step, you need to fill out your profile. You can add details like a business description, photos, product information, and business hours. You can turn on messaging and share regular posts to keep your customers updated and engaged.

Boost Your Business with GMB in the UAE

Use the power of Google My Business to secure a strong presence online. Not only can you improve the chances of your company appearing in local searches, but also build a trusted image. Modern customers consider businesses having an active and complete GMB profile reliable. With GMB, you can effectively market your services and connect with your customers directly. 

Connect with Web Glaze Services and get expert support in setting up, optimizing, and managing your GMB profile to secure maximum visibility. We will keep your profile complete with accurate information, post regular updates, and respond to your customers’ reviews. Get reliable help from experts at the best digital marketing company in Dubai to stay ahead of your competitors in the local market. 

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