A Step by Step Guide on How to Make Google Web Stories for Your Website

Engaging the target audience on your website is the most important step that can help you secure loyal customers and a strong online presence. Thankfully, today, there are many ways to interact with your audience and make them feel valuable. One such helpful and popular way is to make web stories. Undoubtedly, storytelling is the best way for businesses to present their ideas, products, and services.

In today’s digital era, social media stories maintain and improve followers’ engagement with their favorite celebrities and influencers. Do you know businesses can also maintain and improve their involvement with their audience through web stories? This magical feature was introduced by Google in 2018, and like any other social media platform’s story option, it allows one to share ideas and opinions. 

Keep reading this guide to learn more about Google Web Stories, how to make them, benefits, and more.  

What are Google Web Stories?

Google Web Story is a content format designed for mobile, featuring engaging visuals and highly interactive elements. This format allows creators to share content, including images, videos, text, and others, with tappable and swappable features. Unlike stories on several social media platforms, like Instagram, these are presented on a website, helping you to display your content to potential visitors in a more engaging way. When Google first launched this magical feature, it was called AMP stories. However, later, in 2020, their name changed to Google Web Stories when this feature was launched in the US, India, and Brazil. 

Where Do Google Web Stories Appear Online?

Google Web Story is a popular feature used by brands and businesses to improve their engagement, SEO, and mobile user experience. These help in capturing the attention of users and drive potential traffic to a website. Web Stories appear on:

1. Google Search: Your Google story can appear online to users on their search feed if they search for anything on Google containing keywords related to your story.

2. Google Discover: Based on users’ web and app activity, Google displays articles, videos, and stories to users on their Discover feed. When scrolling the discover feed, potential customers can see your story if it contains content of their interests.

3. Google Images: When someone searches for an image related to content or a keyword in your story, then your story can appear to users in their Google Image search results. 

Benefits of Web Stories for a Business

Are you still unsure about how creating web stories can help your business? By using them in your content strategy, you can supercharge your reach to your audience. Here is how these can help a business in today’s digital era: 

1. Reach New Audience

By creating highly interactive and engaging web stories, you can expand your reach to a new audience. You just need a Google account and a basic knowledge of HTML and other simple tools. If you serve clients from multiple countries, this magical feature can help you create stories in any language. 

2. Improved SEO

Google indexes web stories, and by including keywords related to your website in your web story, you can improve its ranking in the search results. Make sure to keep your story’s content original, as this will ensure your story gets a rank on the trending web stories section. 

3. No Time Limit

Unlike stories on social media platforms that disappear after 24 hours, Google web stories have no time limit. They don’t get automatically, as they have no expiration date or duration, helping your content reach a wider audience. 

4. Monetization

It is possible to make money using Google Web Stories. You can use Google AdSense to display ads in your stories, which can help you get revenue. 

5. Boosted Engagement

The primary purpose to create web stories is to engage with users more easily. If you create stories with interesting and visually appealing content, you can grab users’ attention and make them click on your website link. In today’s era, reels and short video content are mostly popular, and these stories with a faster loading time help the audience stay engaged.

Steps to Make Web Stories for Your Website

Now that you know what a Google Web Story is and its benefits, the next step is to explore how to create one. These can be created for both WordPress and non-WordPress websites following these 5 simple steps: 

1. Select a Visual Editor

Firstly, you need to select a visual editor that can help you create photos, videos, and other content based on your business’s requirements. The best thing is that there are numerous tools with free plans, and for premium features, they provide affordable subscriptions. These tools offer built-in templates, making the task of creating and publishing web stories easier. You don’t need an expert video editor or designer, as tools like WordPress and MakeStories AI do the work of professionals for you.

2. Prepare the Story’s Draft

Secondly, you need to prepare a draft for your web story, as all its pages are published together. Just like publishing a blog post, a well-detailed plan is made; similarly, you need one for your web story. Apart from adding creative content and impressive visuals, you can add elements like quizzes and puzzles to keep the viewers engaged.

3. Apply Eye-Catching Visuals

The next step in creating an engaging Google Web Story is to apply eye-catching visuals. If you’ve already published blogs for your website, you might understand the importance of a great visual asset. You need to wisely choose images and videos for your web story. This might be a time-consuming process, but the right visuals can make a web story engaging.

4. Create

Now you need to create a story based on the draft you’ve prepared and the visual assets you’ve chosen. All the visual editors offer free and paid pre-made templates that can help you create an engaging story quickly. 

5. Publish the Story

Once you’re done with the above-discussed four steps, the last step is to publish your Google Web Story. You just need to click on the publish button, and then viewers can see it on Google Search, Discover, and Images.

Best Tips to Create Web Stories

Businesses can build a strong brand image by creating and publishing engaging and impressive web stories, and the following tips can help with this:

• Before creating a web story, make a list of trending web story topics that can help you understand what people are searching for on Google related to your business products and services. 
• Use images with the right file format, as it will make sure your story has faster loading times that can give viewers an uninterrupted experience. Some image file formats supported by the web story feature on Google are BMP, JPEG, WebP, GIF, and SVG. 
• By adding a video to your web story, you can boost website traffic, but make sure the video is between 15 and 60 seconds per page. 
• Another helpful tip to create a web story is to use natural interlinking, as adding too many links to the content might distract viewers of your story. 
• Always add a CTA button on the last page of your story, which can drive traffic to your website, increasing the chances of converting leads into successful conversions.
• Just like the title of a blog post or webpage influences its ranking in the search results, the web story title also matters. Try to keep your story’s title clear, engaging, and between 70 and 90 characters. 
• Creating web stories is not difficult, as many helpful tools like MakeStories, Newsroom AI, and a web stories plug-in for WordPress can make your work faster.

Make Web Stories That Work for Your Brand

Google web stories are built specially for mobile users. With an increasing number of mobile users, this can be a smart way to boost your brand visibility and connect with your target audience more quickly. They are slowly taking over social media platforms and offering users an exciting search experience.

Even after reading this guide, if you need help in making the best story format for your business, you can take expert help from Web Glaze Services, Dubai, UAE. Our professionals can help you in creating a Google Web Story that can help your business grow, secure strong brand visibility, and achieve a higher ranking in the search results. 

Also Read: Tips to Keep Your Website Health Strong