Impact of AI on SEO: Is it Bad or Good

From the quick analysis of large users’ data to understanding their preferences and creating personalized experiences for them to automating repetitive tasks like email campaigns, social media scheduling, etc., AI is transforming digital marketing in many ways. SEO, which is an essential aspect of digital marketing, is greatly influenced by AI. However, the impact of AI on SEO is mostly positive, but there are still some potential drawbacks.

In this blog, we will find the answer to the question: Is AI’s impact on SEO bad or good? The rise of AI in SEO, its benefits, and its potential drawbacks will be discussed.

Rise of AI on SEO

Various aspects of SEO, like increasing the visibility of a website on search engines, are being improved with the introduction of AI in digital marketing. AI-powered SEO tools might appear new, but search engines like Google have been using this technology for a very long time to show instant web page results based on the pages’ researched relevance and quality. Google’s RankBrain, is an AI-powered system that provides the most suitable search results for search queries by utilizing machine learning.  

However, in recent years, the dominance of AI has increased due to its ability to efficiently analyze search queries in natural language and provide personalized results for queries. AI has enabled search engines to easily understand voice-based and complex search queries in natural language, resulting in providing accurate results to users. Additionally, AI offers precise answers to different queries by providing search snippets based on its research and analysis of relevant data on different web pages.

The impact of AI on SEO is mostly positive and has created several opportunities for SEO Service providers; however, along with these opportunities, there are many challenges as well.

Impact of AI on SEO: Why Is It Good?

The Impact of AI on SEO is positive due to several benefits like improved voice-search and natural language search queries processing, easier creation of engaging content, and many others.

1. Enhanced User Intent Understanding

AI algorithms like RankBrain are allowing search engines to understand the actual intent behind users’ search queries, enabling users to receive personalized and relevant search results. Users’ location, preferences, and other factors are considered by these AI algorithms to serve the purpose of enhanced user intent understanding. Additionally, the accurate predictive analysis offered by AI systems makes work easier for SEO experts.

2. AI-powered SEO Tools

Keyword research, which is one of the most complex and time-consuming processes in SEO, has now become easier for SEO experts. Various AI tools can quickly analyze various data sets and identify long-tail, less competitive, and relevant words that can streamline the keyword research process to target a greater audience. Content creation, which is one of the most important aspects of a successful SEO, can be developed more efficiently using AI tools. From topic selection and heading generation to readability and grammar feedback, AI helps in creating more engaging and relevant content. Additionally, various tasks of technical SEO, like fixing broken links, improving site speed, etc., are automated with many AI-powered technical SEO tools.

3. Competitive Advantage

SEO experts who rightly leverage the benefits of AI in digital marketing can easily gain a competitive advantage against their competitors, as AI assists in making data-driven decisions, better marketing, and high ROI.

Impact of AI on SEO: Why Is It Bad?

The impact of AI on SEO is negative in some ways, as while it is helping with boosting SEO operations efficiency, it is also causing issues like a lack of original content, loss of job opportunities, etc.

1. Overreliance on AI

The development of human SEO skills, creative and critical thinking, etc., are discouraged by the introduction of AI in SEO. SEO experts and other digital marketing experts must understand that AI algorithms need to remain their assistance and not something that overpowers their expertise. 

2. Job Displacement

As AI technologies and AI-powered SEO tools can perform many SEO and digital marketing operations quickly, it might lead to a loss of job opportunities in the future, which is a major concern for SEO experts. As the search engine will show nearly similar prompts for a specific query, it might increase the risks of similar content on multiple websites.

3. Lack of Originality

The lack of human touch is the major problem with AI-generated content. Most search engines like Google value content with uniqueness and originality. So, in the long term, the value of human-written content is much more than AI-generated content. SEO experts using less generic content might experience a negative impact on rankings and user experiences.

Conclusion

The impact of AI on SEO is both good and bad, as it offers both benefits and drawbacks, and its use as an assistant or overpowerer of human expertise determines whether it is good or bad for SEO experts. They need to take AI-powered tools as an opportunity to polish their human skills rather than increase their reliance on them.

At Web Glaze Services, Dubai, UAE, a team of highly experienced digital marketing professionals understands both the benefits and drawbacks of AI and delivers quality results to clients, limiting its resilience and developing unique marketing solutions. As a trusted and top-ranked digital marketing agency in Dubai, we emphasize ethical, wise, and right use of AI-powered SEO and digital marketing tools and focus on offering solutions based on our industry expertise and experience.

Also Read: Top 10 Tips to Improve Website Speed for Better UX