What is Schema Markup and How to Implement It?

Having great website content is not enough to stand out from competitors in today’s digitally driven world, as it will not boost your visibility on search engine results. However, a high ranking on search engine results is highly crucial, as top-ranking improves a website’s visibility, attracting more traffic to it. Schema markup greatly assists with a website’s visibility and performance by helping search engines understand the content of its web pages easily.

This structured data, by providing additional context to the search engine about your website’s content, results in making your search results more compelling. From business owners to bloggers, anyone can benefit from this simple and impressive technical tool to reinforce their online presence. This blog features a basic introduction to schema markup, its benefits, and steps to implement it on a website. 

What is Schema Markup?

Schema markup or structure data is a code that facilitates search engines to understand a website’s information. It is a standardized vocabulary created by Schema.org that includes tags. The reference website also publishes guidelines and documentation for using this technical tool. By using this, search engines can easily categorize and characterize the content on your website. 

Schema markups enhance the rich snippets, including price, availability, review ratings, etc., that are displayed below the page title in search results. Adding schema markups to the HTML source code of your web page will allow search engines to display rich spinners and users to find relevant data and information quickly.

Different Types of Schema Markup

Many types of schema markup are available on Schema.org that can help your website stand out from others by improving click-through rate and traffic. The following are the common types of schema markups that serve a unique function:

1. Local Business Schema Markup

A type of schema markup or set of codes that provide search engines additional information about a local business’s websites with physical locations like their address. It helps search engines understand the business’s details, display its rich snippets and Google Maps, and boost its visibility in search results.

2. Article Schema Markup

This type of schema markup is beneficial to those who run websites on which they post blogs or news articles. This markup provides additional information about the content of the article or blog, like the headline, publication date, etc., and displays snippets to attract more readers. 

3. Product Schema Markup

Particularly used by e-commerce websites, this markup code adds structured data to a website’s backend to help understand and describe website products. This assists users to find the relevant data quickly.

4. Review Schema Markup

A review markup adds a specific type of code to a website’s webpage, which features user reviews and star ratings so that search engines can easily understand its content and show richer snippets in search results. When key elements of the review, including star ratings, items reviewed, etc., are displayed, the chances of users visiting the website increase.

5. FAQ Schema Markup

Website’s web pages with FAQs can get improved visibility on the search results with this type of schema markup. This code is added to the website’s webpage to assist search engines in understanding the FAQs by arranging them in an organized question-and-answer format. 

6. Event Schema Markup

This type of event markup added to the website’s HTML source code provided search engines with information about events, concerts, workshops, or conferences on the website. After analyzing the content, the search engine provides rich snippets like the date, location, etc. of the particular event.

What are the Benefits of the Schema Markup?

• Higher Click-through Rates: One of the most prominent benefits of this structure data is higher click-through rates by displaying rich snippets that users find appealing. 

• Enhanced Brand Awareness: It helps search engines understand your website content, which can lead to better visibility in search results and increased brand awareness by providing more detailed information about the brand’s logo, social media profiles, etc.

• Improve Content Categorization: It helps search engines better understand the context of your website’s content and differentiate between similar terms by improved content categorization.

• Better Voice Search Optimization: This helps search engines quickly find and communicate the most relevant information for voice search queries by the users. 

How to Implement Schema Markup?

Not just coders, non-coders can easily take advantage of this impressive technical tool. To implement schema markup on your website’s webpage, you can:

• Visit Google’s Structured Data Markup Helper
• Identify the best schema properties that will enhance your content visibility and understanding using Schema.org, a collection of vocabulary that search engines use to understand the page content. You can choose the required data type from the available options.
• After this, you need to paste the URL or HTML source code of the page you want to markup, and then select start tagging.
• Tagging will display the data items on the webpage on the right side and the webpage on the left. In this step, you need to select the elements of the content you want to markup.
• Once you’re done, select Create HTML, which will show the schema markup code in JSON-LD. However, its formatting can be changed to microdata.
• Proceed with adding the markup to the HTML source code of your website’s webpage.
• Test your markup using tools like Search Console, Schema Markup Validator, etc. 

Conclusion

In the world of SEO, schema markup is a significant tool that can help a business increase its brand awareness and reach a wider customer base by boosting its website’s visibility. However, for those without technical expertise, using and implementing can be a complex tax. Connecting with the UAE’s leading digital marketing company, Web Glaze, can assist you with this. 

Our team of experts with a proven track record of 8+ years has the expertise to add the right type of scheme for a particular website or page. From ensuring the structure data passes all the necessary validations to aligning them with the latest SEO trends, they can provide the best results for you. Partner with us and get the benefit of our excellent and affordable digital marketing solutions.

Also Read: Top 25 Best Digital Marketing Tools In 2025